PawDish
2024Fall
14 Weeks
Research
3D Skills
Prototyping
A modern automatic cat feeder designed for busy, middle-aged cat owners, seamlessly blending functionality, aesthetics, and feline ergonomics. With West Elm’s signature minimalism, its sleek, lightweight form complements contemporary interiors while ensuring effortless daily use.
west elm
Brand Study
known for their use of sustainable materials and ethical sourcing.
west elm interior design
modern, cozy, and sophisticated style with a strong focus on natural materials and clean lines. The design often blends mid-century modern aesthetics with Scandinavian influences, creating a space that feels both warm and contemporary.
Brand Position
Eco-Conscious Consumers: West Elm positions itself as the go-to brand for environmentally and socially responsible shoppers who care about the origin and impact of the products they purchase.
Urban & Creative Professionals: The brand appeals to young professionals, urban dwellers, and creatives who want their living spaces to reflect their personal style and values.
End User
Dr. Emma
Biomechanics Research Study
Design Criteria
Design Development
System Design
CMF Design
Reduce Food Jamming
Exploded View
Ideations Explore
In Context Render
Most automatic cat feeders prioritize convenience but ignore feline ergonomics.
Soft-touch Power Interface
Lift-off top lid：Refill & Maintenance
Precision Food Dispensing
Height Adjustable System
Retractable Feeding Arm
Adjustable Feeding Angle
Position Locking Mechanism
Audio Feedback & Ventilation
Background refinement assisted by ChatGPT (OpenAI).
PawDish adapts feeding height and bowl angle to support healthier eating posture across different ages and body sizes.